Communications Coordinator

North Carolina Medical Board / 2014 – present

– Launched a rebranding campaign to modernize and focus all internal and external communications including digital and social media forums. This campaign resulted in a Top 5 Consumer Reports ranking amongst medical boards in the united states.

– Designed and implemented a comprehensive social media marketing strategy to expand brand identity and organically grew the North Carolina Medical Board’s social media community by 200%. Key performance indicators to for community included Facebook page likes and Twitter followers.

– Designed content and deliverables for promotion of the Board’s interests and programs to stakeholders, licensees, and the public.

– Designed content and execute traditional media in the forms of ads, infographics, publications, to stakeholders, licensees, and the North Carolina public.

– Managed the development, design, and distribution of The Forum publication to a targeted audience of over 50,000. Lead the marketing strategies each quarter based on content topic and relievance to audience segments.

– Established long-range objectives for Board members seeking election to the Federation of State Medical Boards and developed grassroots strategies to help achieve them.

– Managed all digital and inbound communications on behalf of the Board to stakeholders, media outlets, and general public.

 

Assistant Director of Digital Operations

Curtis Media Group | 2012 – 2014

– Optimized profitability by developing a comprehensive marketing strategy, including production schedule, creative development, execution, segmentation, and analysis for clients.

– Managed social media programs, including Internet forums, blogs, social networking applications and message boards for 8 Radio Stations.

– Design and implemented website takeovers and digital campaigns for clients such as MillerCoors, McDonalds, LiveNation, NASCAR, and the UNC Children’s Hospital.

– Cultivate and produced all print and digital graphic needs and served as creative liaison between Curtis Media Group and clients, vendors, and event sponsors.

 

Sales and Promotions Assistant

Curtis Media Group | 2010 – 2012

– Coordinated weekly and monthly marketing and Artist events, such as onsite promotions, contest, giveaways, and artist meet and greets.

– Led interns to develop promotions, provide creative services, and conduct PR.

– Served as central point of contact for all outside vendors, clients, and listeners needing to gain access to the building.