While working for NCMB I was responsible for implementing a comprehensive social media strategy to expand brand identity. This included day to day content creation and monitoring. The strategy resulted in organic growth of the social media community by 200%. Key performance indicators included Facebook page likes and Twitter followers.
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In 2014 I led a rebranding of the North Carolina Medical Board. This included a Board logo, business cards, social media accounts, email marketing, email signature, and internal and external communications. I also created a new style guide for all Board communications to streamline the Board’s brand and increase recognition among all audiences.
This two page infographic was created for use in the Forum, online, and as a deliverable to licensees and stakeholders to provide data on the North Carolina Medical Board’s Safe Opioid Prescribing Initiative (SOPI). It was then picked up by the Federation of State Medical Boards and distributed to all state medical boards through their […]
This panel brochure was designed for the promotion of the North Carolina Medical Board’s Safe Opioid Prescribing Initiative which was launched in June 2016. It was used for distribution at the North Carolina Legislature, on social media, and as a deliverable for stakeholders and licensees.
Worked with Curtis Media Group sales team to design and implement day long site takeovers, banner ads, peel back ads, and cube ads on all Curtis Media Group station sites. After campaigns closed I was responsible for developing a full recaps and analytic overviews of campaigns for clients.
Designed for Curtis Media Group’s contemporary hits station, Pulse 102, to promote their 2013 and 2014 Back to School bash. The design was used for posters, ads, social media, and web.
Curtis Media Group’s comedy station Funny570 was my first experience in brand identity in 2011. I was responsible for logo design and all deliverables for station sales, marketing, and promotion pre and post launch. This included managing social media, creating and implementing cube ads and advertising presentations.